Shopify Plus developer specialising in B2B, multi-storefront, and high-traffic theme architecture. Currently building and maintaining the systems behind 8 live storefronts for an Australian apparel brand - AU, US, EU and CA, retail and wholesale.
End-to-end builds: Liquid, Shopify Flow, GraphQL/Storefront API, and the theme architecture decisions that keep a store maintainable long after it's outgrown its first build.
I build front-end systems for Shopify - theme architecture, modular Liquid components, conversion flows, and the logic that connects everything together.
Rather than working on isolated screens, I think in terms of how a system behaves across products, regions, and customer types. The goal is a store that's clear for shoppers and genuinely maintainable for the team running it.
Before touching code I want the edge cases: what happens with sold-out variants, stacked discounts, a market switching mid-checkout. Most of the real work in a Shopify build is in those cases, not the happy path.
Backed by experience across marketing, content, and commerce - I design and build with an understanding of how people actually arrive, decide, and convert.
My process is shaped by real-world constraints - timelines, technical limitations, business goals, and whatever's already live and can't break.
I focus on practical execution: mapping flows, defining components, implementing logic, and refining based on how things actually perform once live. I've led development teams and work best in close, direct collaboration.
Clarity over cleverness. Systems that don't fight the user, and interfaces that stay calm even as the complexity underneath grows.
Work that holds up over time - design that survives real use, real traffic, and real business needs. If it looks good but breaks down in practice, it isn't finished.
Search is changing - AI assistants and shopping tools now read product data directly, not just the page a person sees. I build for both: structured data (JSON-LD), crawlable product content, and metadata that holds up whether it's read by Google or an AI agent.
That includes auditing where content is technically present but not actually crawlable - dropdown-rendered features, JS-only descriptions - and fixing it with structured, visually-hidden markup instead of a redesign.
Not everything client-facing needs solving with a theme change. I build internal tools - dashboards, sync scripts, custom apps - that remove the manual, error-prone parts of running multiple stores.
Recent example: a Next.js dashboard that syncs product and metafield data across 8 live Shopify Plus stores from a single source of truth, with bulk CSV tools and a real-time sync log so nothing runs silently in the background.
Tell me a bit about the project and I'll get back to you with next steps - usually within a day or two. Prefer to just email? That works too.
dev@jessitilbrook.com