Hi, I'm Jessi
I design systems
that sell.

I design and build front-end systems for e-commerce, with most of my work focused on Shopify. This includes theme architecture, modular UI components, conversion flows, and the logic that connects everything together.

Rather than working on isolated screens, I focus on how systems behave across products, regions, and customer types. The goal is always the same. Create experiences that are clear for users and practical for teams to maintain and scale.

Design decisions are guided by structure, context, and outcomes. I think beyond visual polish, considering how users move through a system, where friction appears, and how small decisions affect the overall experience.

With experience across marketing, content, and commerce, I design with an understanding of how people arrive, decide, and convert. Good design should feel intentional, grounded in real behaviour, and easy to use without explanation.

My process is shaped by real-world constraints. Timelines, technical limitations, business goals, and existing systems all play a role in how solutions take shape.

I focus on practical execution. Mapping flows, defining components, implementing logic, and refining based on how things perform once live. I have led development teams and work best in close collaboration, keeping communication clear and outcomes aligned.

Clarity over cleverness. Systems that do not fight the user. Interfaces that feel calm, intuitive, and considered even as complexity grows underneath.

I care about work that holds up over time. Design that survives real use, real traffic, and real business needs. If something looks good but breaks down in practice, it is not finished.